Every stage of your product’s development presents an opportunity to maximize product value. With experience spanning every stage of product discovery, development and commercialization, we are uniquely positioned to deliver market access solutions designed to dynamically explore and unlock your product’s market potential.
Build a comprehensive access strategy
Develop and synthesize powerful evidence
Effectively communicate compelling value to your stakeholders
A Complex, Ever-Changing Marketplace
There are new barriers you face to profitability. New economic drivers, decision-makers, reimbursement models and regulations impact the way your product moves through the development process.
Payers are in the driver’s seat. The shift from prescriber to patient-driven health choices is now the norm. Payments will increasingly be determined by outcomes, rather than intermediate outcomes or device utilities.
You need to demonstrate more than clinical efficacy and safety to secure reimbursement.
National healthcare systems have changed. Cost pressures are pushing the scrutiny of product value. Products need to deliver what they promise, as more regulators are controlling pricing and reimbursement.
A restructured healthcare industry. Tighter budgets and downsizing has contributed to an increased reliance on clients outsourcing specialist skills. Market access and value communication strategies are a necessity for products as early as Phase I. The earlier you begin creating your value story, the greater the potential reward.
The marketplace imperative is communicating how and why your drug will deliver value. Labcorp is the only company that can partner with you, from discovery through commercialization, to maximize the value of your product.
A complex marketplace demands a value-based strategy.
We are uniquely positioned to deliver solutions designed to dynamically explore and unlock your compound’s market potential from discovery through commercialization and beyond. Our Consulting experts partner with you to transform data into actionable insights, revealing opportunities to better build value.
Services to Define Strategy.
Assessing and identifying the optimal connection between products and markets is essential to rewarding results. Our experts can collaborate with you to develop:
Burden of illness evaluation
Treatment pathway and guidelines assessment
Competitor pricing, reimbursement and HTA review
Coverage, coding and payment analysis
Current and future policy assessment
Market sizing and revenue forecasting
Early product assessment
Positioning and launch strategy
Develop and Synthesize Evidence
Compelling evidence is essential for gaining market access and achieving the best possible price for your product. Our experts can partner with you to develop a validated, evidence-based value proposition through services including:
Trial and endpoint optimization
Pricing/WTP research and strategy
Comparative / real-world safety evaluation
Comparative / real-world effectiveness evaluation
PRO / ClinRO development and validation
PRO / ClinRO assessment
Health economic assessment
Value proposition development and testing
Establish your product’s need in the marketplace to tell – and sell – your story through multiple communications tools and channels, to the right decision-makers with the following services:
Health economic and market access training
Value dossiers / monographs
Value communication tools / toolkits
Slide decks / presentation tools
Medical education and training
Disease awareness tools
Publication planning and support
Reimbursement / HTA submissions
Policy and regulatory support
Field support / patient provider support