ICYMI: Game On! How Gamification Drives Engagement in Pediatric and Adolescent Clinical Trials

Key challenges in running clinical trials include bringing awareness to, attracting, enrolling and maintaining the engagement of patients throughout the trial. Pediatric and adolescent trials often have unique challenges and considerations and require added support and family engagement to support the sites with appropriately obtaining consent/assent, educating patients and maintaining compliance to protocol requirements. Covance has reimagined clinical research by developing a highly patient-centric approach to study design and execution. With the goal to reduce time onsite and to expedite patient screening and recruitment in mind, this approach blends a global patient support ecosystem with technology to allow patients to participate in clinical research from virtually anywhere. Join us as we discuss how decentralized clinical trial (DCT) or hybrid and virtual trial models can offer new tools such as the use of gamification for patient recruitment and retention. This session will provide insight into how incorporating gamification elements in these trials can increase accessibility of the trial to the target population, reduce training effort and increase the real-time access to data by investigators and sponsors, all while providing an in-home, patient-centric experience for the patients. The net result can be faster conversion from recruitment to enrolled patients, fewer dropouts during the trial due to higher retention from the engaging platform and ultimately an improved data set due to higher protocol compliance.

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